There's a stretch at the very start, after the test and before most people know, when the news belongs to a small circle. Nothing has been bought yet, and very little of it feels real. The Announcement is for that stretch. Four pieces, all of them for her: something to write in, something for her skin as it starts to change, something for the evenings on the sofa, and something to read before everyone else's opinions start arriving.
What's inside
Walden The Journal Set, three linen-bound notebooks with a dated header on every page, kept in a solid ash case. One for each trimester, if she wants it that way.
HATCH Belly Oil, a quick-dry botanical oil made for skin as it stretches, with a light citrus note from grapefruit peel.
Le Bon Shoppe Classic Cashmere Socks, the soft pair for the evenings at home.
Notes to New Mothers, sixty-five writers on the early months, written to fit the hours she actually has. Something to read before everyone else's opinions arrive.
Why we built it
The Announcement is the Edit we built for the first people she tells. The mother, the sister, the closest friend. Most of what she'll receive in the months ahead is for the baby. This one is for her, in the weeks when the news is still hers to share. Nothing in it is strongly scented, and nothing in it asks her to wonder whether it's right for her.
